Leadovix
Leadovix burned $28,000 a month on Google and Meta traffic, paid $312 per lead, and discovered that 61% of submissions were renters, job seekers, or people outside the service area. We rebuilt the campaign around four job-intent segments and paired each one with a dedicated landing page that filters property type, ZIP code, roof age, and project timing before the sales team ever calls.
After 75 days, cost per lead dropped from $312 to $96, qualified-lead share doubled from 39% to 78%, and booked-inspection rate rose from 9% to 24% without adding $1 to the monthly budget.
What We Delivered
- $96 cost per lead after 4 intent-matched campaigns replaced one generic ad funnel.
- 24% booked-inspection rate after 4 qualification fields blocked the 61% of leads that could never buy.
