Find Out How Much Your Website Is Costing You
Most roofing websites lose between $50,000–$150,000 in potential revenue every month. Takes 60 seconds to find out where you stand.
How many visitors does your website get per month?
Not sure? Google Analytics or ask your web guy. Most roofing sites get 100–400/month.
Built by Digital Trace Agency — roofing website design for contractors
How the maths works
How much revenue is a roofing website losing every month?
A roofing site getting 150 visitors a month that converts 2% of them into leads, rather than the 6% a well-built contractor site should reach, is missing about 6 enquiries per month. Valued at one $9,500 job each, that is roughly $57,000 of work per month that reached the site and left without making contact.
The enquiry count is the solid half of that figure. The revenue number prices every missed enquiry at a full job, so read it as the ceiling on the opportunity rather than a forecast.
The formula
monthly loss = (visitors × 6% − visitors × your rate) × average job value
The gap between the leads a 6%-converting site would produce and the leads yours actually produces, priced at whatever one job is worth. No hidden variables.
The benchmark
6%Visitor to lead
The rate a well-built roofing site should reach — fast on mobile, a tappable number and an estimate request above the fold, real proof of local work. It is the target we build against, stated here so you can judge it. Template-built contractor sites commonly sit at 1–2%.
What makes a roofing website convert below 6%?
In rough order of how often it decides the outcome: slow mobile load times, no click-to-call in the header, an estimate form asking for more than it needs, no photographs of finished local jobs, and no service-area pages for the towns the crew actually covers. A homeowner comparing three roofers on a phone after a storm gives each site seconds.
Is the calculator free?
Yes. It runs in your browser, takes about 60 seconds and needs no account. Entering an email is optional and only sends a copy of the result.
Where does my traffic number come from?
Google Analytics, Search Console, or whoever maintains your site. An approximate figure is fine — the calculator is sizing an opportunity, not auditing your books.
What does the calculator not account for?
It assumes traffic is genuinely local and commercial-intent, and that you could service the extra work. Results are capped at $150,000 per month, because higher-traffic inputs produce numbers large enough to read as implausible.